I know it's gradual, but it should be darker than this. I recommend it to someone that is white as a sheet, as that's probably the only way you would see results. Even using it in the wintertime didn't do much better, and I'm pretty light skinned in the winter. I figured the color was washing off when I bathed, so it wasn't doing very much good when i would reapply. It didn't, after using it for over three weeks, I knew it wouldn't work. Still, I figured it should have darkened me a little after using it for a week. I did have a slight tan from being outside, but it wasn't that dark as I hadn't been outside but maybe a few hours tops in the month before I used this. The bottle states it gives you a tan after a week, but I couldn't tell I was much darker. I bought it in the summer when I usually like a deeper tan, but it didn't even give me a weak tan. It suppose to give you a nice tan after a week. Retrieved August 25, 2019.I think I made the wrong purchase when I bought this. ^ "Beiersdorf to Take Coppertone from Bayer".^ a b "Nivea-maker Beiersdorf buys Coppertone for $550 million"."A Naturalistic Analysis of Autobiographical Memories Triggered by Olfactory Visual and Auditory Stimuli". (Study aid for Kerin and Hartley, Marketing: the core, 2018, McGraw Hill Education). ^ a b c d e f g "Coppertone: Creating the Leading Sun Care Brand by Understanding Consumers"."Sun Screening: It's The Little Miss Coppertone".
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